Part 1: Business Problem — Pain Points
The Cash Trap in West Africa
Across West Africa, eight out of ten purchases — at the pump, the pharmacy, the supermarket — are still made with physical bills and coins.
This "leakage" comes from three silent killers: employee theft, miscounting at the register, and the true hidden cost of manually handling, counting, and transporting cash each day.
The Reality for Businesses
Slow checkout Every cash transaction means counting, verifying, making change — creating bottlenecks during peak hours.
Security risk Cash on premises attracts theft. Businesses must hire security and make risky trips to deposit money at the bank.
Manual reconciliation nightmare End-of-day counting is error-prone. Discrepancies can take hours to investigate — time wasted on paperwork, not growth.